Fury As Beer Company S April Fools Prank Backfires Spectacularly
People took to Twitter to share their anger after receiving April Fools messages from beer subscription site Bier Company that said they were “this month’s winner of free beer for life.” The email, which came with the subject line “URGENT,” read: “We’re thrilled to share some exciting news with you: Out of all our entrants this month, you are our fourth Black Card winner!” The email instructed the customer to follow a link and use a promotional code to claim the prize—but when customers followed these instructions, they not only found they had not won free beer but that they had also been signed up for a monthly subscription costing £22....